Cross-channel campaign management for universities
Cross channel campaign management for universities
Combine the know-how of the departments with the central marketing team in order to jointly run effective campaigns on suitable channels.
Prepare campaigns in departments
Use the professional know-how in your university departments to prepare suitable target audiences and ads in campaigns for degree programs or further education.
Central review and approval of campaigns
A campaign submitted by a department is reviewed, approved or returned with feedback by the central marketing team. The process of reviewing the ads can be customized to meet your needs.
Comprehensive campaign analyses
Get an overview of important campaign key metrics for all channels and departments in no time. Integrated advertising and tracking networks:
- Google Ads Search, Display, Shopping
- Facebook Ads Facebook, Instagram
- LinkedIn Ads
- X Ads
- Google Analytics
Receive notifications of results and improvements
Adhook regularly compiles important results of your ads and sends them as messages to your e-mail inbox. In addition, you will receive suggestions for improvement based on your data, which you can execute directly in the campaign chat.
Examples:
- Check results from the previous day, the last three days or the last seven days
- Comparison of ads with very different performance
- Check triggered Google Ads search queries
- Check and add new Google Ads keyword suggestions
Automatic campaign optimizations
With Adhook's automatic rules you can create flexible and powerful optimization rules with simple IF/THEN logic. You can define the rules with multiple conditions and metrics such as click rate, cost-per-click or cost-per-conversion. You will be notified about every optimization performed.
Examples:
- Pause ads with below average click-through rates
- Pause ads with above average click prices
- Pause under average performing Google Ads keywords
- Pause ad groups with below average cost per conversion
Individual Campaign Reporting
How well does your Google Ads campaign compare to the Facebook Ads campaign?
Use Adhook to create comprehensive and individual reports for your campaigns on Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads and X Ads.
What our customers say
All-In-One Lösung
Einfache, schnelle und pragmatische Bedienung. Extrem schneller Einbau von neuen Features oder integration neuer Möglichkeiten welche per API-Schnittstelle kommen. Super und schneller Support. Bisher konnten wir noch keine Nachteile feststellen.
Yves S.
Genialer Support und intuitive Benutzeroberfläche
Adhook hat mir das Planen & Umsetzen der SoMe Aktivitäten sehr erleichtert. Es gibt einen tollen Überblick und auch die Auswertungen sind sehr hilfreich. Der Support ist wirklich genial. Ich erhalte immer sehr schnell Antworten und Wünsche zum Handling werden nicht selten sofort umgesetzt. Die Übersicht der Posts könnte noch etwas schlanker daherkommen, damit man mehr auf einen Blick sieht. Ansonsten gibt es für mich keinerlei Nachteile. Ich habe vorher Hootsuite genutzt und würde mich immer wieder für adhook entscheiden.