Advertising

Create, manage and optimize ads for social media platforms and Google Ads.

Create, manage & analyze ads in one place

With Adhook you get the cross-channel ads tool for the online advertising of your company. You create suitable campaigns in no time, analyze current activities across all channels and make adjustments in a few clicks. Integrated advertising and tracking networks:

• Google Ads Search, Display, Shopping
• Facebook Ads Facebook, Instagram
• LinkedIn Ads
• TikTok Ads
• X Ads
• Google Analytics

Receive notifications of results and improvements

Adhook regularly compiles important results about your ads and sends them as messages to your e-mail inbox. In addition, you will receive suggestions for improvement based on your data, which you can execute directly in the campaign chat. Examples:

• Check results from the previous day, the last three days or the last seven days
• Comparison of ads with very different performance
• Check triggered Google Ads search queries
• Check and add new Google Ads keyword suggestions

Get suggestions for improvement

You will continuously receive suggestions for improvement based on your data, which you can execute directly in Adhook. Examples:

• Comparison of ads with very different performance
• Triggered Google Ads search queries for review
• New Google Ads keyword suggestions
• Non-optimal results of Google Ads keywords for review

Automatic optimization rules

With the automatic rules of Adhook you create flexible and powerful optimization rules with simple IF/THEN logic. You can define the rules with multiple conditions and metrics such as click-through rate, cost-per-click or cost-per-conversion. You will be notified about every optimization carried out. Examples:

• Pause ads with below average click-through rates
• Pause ads with above average click prices
• Badly performing Google Ads keywords pause
• Advertising groups with below-average costs per conversion pause

Boost organic social media posts

Create social media ads campaigns in Adhook to increase the reach of your organic social media posts. From the information you provide, Adhook creates a fully-fledged campaign in the respective Ads Manager, built according to best practices, and informs you about the results on an ongoing basis. Possibilities:

• Promote a social media post as part of the post planning process
• Promote multiple social media posts within one Adhook campaign
• Automatically select posts based on defined criteria and promote them within a campaign for a specified period of time

Importing campaigns

Import your existing campaigns into Adhook so that you have all your ads activities in one place. You also benefit from notifications about important results, suggestions for improvement and automatically performed optimizations for imported campaigns.

Check and approve campaigns

With Adhook you can easily give your created campaign to another person from your team for review before the campaign is started. The process of reviewing the ads can be customized to the needs of your company.

Editorial plan

With the editorial plan in Adhook, you keep track of all activities relevant to you. Possibilities:

• Representation of activities for all or individual brands
• Filter by platform, status, tags and more
• Planning posts and campaigns from the editorial plan
• Creation of other events (e.g. newsletter)
• Import of appointments from team calendars (e.g. Outlook)
• Sharing of the editorial plan with people involved

Annual plan

With the annual plan in Adhook, you plan the topics for your brands for the whole year. Possibilities:

• Planning of topics for all or individual brands
• Assign posts & campaigns to individual topics
• Filter posts & campaigns by topic
• Analyze activities of a topic in reporting
• Share annual plan with people involved

Google Analytics Integration

In order to further evaluate your ads in Google Analytics, Adhook automatically generates UTM parameters so that you can easily check which user comes from which campaign and which ad. In addition, the following metrics are automatically read from your Google Analytics account and integrated into your Adhook statistics, so you have the most important data in one place:

• Numbers of sessions
• Average session duration
• Bounce rate
• Visitors
• New Visitors
• Engagement Rate

Templates for Target audiences and ads

Do you want to save specific target audiences or ads so that you can have them immediately available for future campaigns? Create templates of your target audiences and ads in Adhook, which you can select in the campaign creation. Furthermore you can easily distribute your created templates to your branches, subsidiaries or partners.

Automated creation of campaigns

Ads campaigns can be created automatically for the branch offices by the head office. The branch office will be more or less involved in the creation of the content, as desired. Use cases:

• Central management of ads campaigns for all branches
• Regular Ads campaigns published by the head office
• Campaigns are created as proposals by the head office and released by the business branches

What our customers say

Übersichtliches Content Management Tool

Ich nutze Adhook sehr gerne. Es gibt mir eine gute Übersicht über die Social Media Aktivitäten der PH Luzern. Es ist einfach und intuitiv zu bedienen und auch die Zusammenarbeit mit anderen Abteilungen läuft über dieses Tool super. - Übersichtlicher Kalender, in dem die Posts gut geplant werden können.- Posts können ja nach Plattform individuell angepasst werden.- Vorschaufunktion.- Speichern von #-Gruppen- Guter und persönlicher Support Ich habe eigentlich nicht wirklich etwas auszusetzen.

Perfektes Social-Media-Management Tool mit top Kundenservice!

Einfache handhabung, ermöglicht das Planen von SocialMedia Posts und Kampagnen, guter Übersicht beim reporting. Sehr toller Kundenservice, innerhalb einer 1h oder weniger hat man eine Antwort per Mail oder Telefon! Macht Spass mit Adhook zusammenzuarbeiten. Extreme schneller Kundenservice, Benutzerfreundlichkeit ist 1A! Es gibt nichts negatives, wir sind vollends zufrieden!